Tips for getting your website to rank better on search engines

Search engine rankings are a crucial factor to contemplate when you have a website that requires better traffic. If your website doesn’t hold a strong position within the search engines, your business may struggle with custom.  A great way to make your website rank higher on search engines is by getting good quality links, this in turn will automatically bring more traffic to your website as you will begin to be positioned on the first few pages of search engines. The more relevant trusted links you have to your site will bring more traffic to you, this is because search engines will begin to recognise your site as a trusted reliable website.

Even though no SEO business can guarantee a high ranking for your web site, following some simple steps may help your chances. Content is a crucial factor in high search engine rankings. Make sure that you’ve lots of content throughout your site together with your target keywords within the articles. It’s typically a great idea to have between three hundred and five hundred words per page, but much more important than a quantity of content is the high quality of the content that you’re providing.

Search terms should be written out in the text, instead of graphics. Should you use pictures, be positive to give them alt tags. The alt tags inside your pictures are almost as essential as text. It’s also a great thought to put some of your key words in links to other pages. Inside the eyes of a search engine, it is nearly as excellent to have a link to a page full of the content that the visitor is searching for as it is to have the content that the visitor is searching for on your page.

The title of your pages is extremely crucial and making certain that you select it wisely will make a big distinction. Ensure that you do not have a lot of irrelevant links on your website. The more closely related to your web site your links are, the far better your chances of being ranked in a higher position.

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Why choosing a reliable web hosting company is important

Most business owners may question why selecting a reliable web hosting company is important as they ‘all do the same job’. This is true to some extent, they can all host your website, but some will have more perks than others.

Avoid revenue loss

If you hire any company due to the small amount of fee you are required to pay, there is a possibility of your site being more offline than it should be. Due to this, your potential customers may not have access to your products when they need them most leading to them opting for another company.

Evade lower Search Engine ranking

If your site repeatedly goes down when potential clients are searching for services similar to those you provide, the chances are that your ranking will be negatively affected.

Provide security in case of attacks

Reliable web hosting companies will back up your data to a remote server due to online threats such as hacking, botnets, denial of service, or malware attacks that may affect the access to your site’s information online. With the availing of reliable company services, the website owner is therefore saved from the hassle that might result from such unpredictable attacks.

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Creating the perfect business logo

Whether it’s for brand or personal business, Logo becomes identity. A Logo is much more a captivating picture for consumers as they cast first glance at your product or service. It’s a mirror of customer requirements for that company. A Business Logo paints the visual impact in customer’s mind. It should capture minute details to create a broad picture and have an everlasting impact on consumers. This is possible only if the logo is unique, creative and offers clarity.

Decide a purpose for which you are creating logo. This will enable you to stick to relevant details, and avoid unnecessary and trivial details about the logo.

Look for the logos of the successful companies. It will give you an idea of other competitors in market, and enable you to be more innovative and creative in design of your logo. Your Business logo should be catchy to your target customers. It should serve as a bridge between your company and customers.

People should be captivated by your logo uniqueness. It should be enticing. Common and obvious choices should be avoided. It should be distinct so that it catches the eye in the swarm of logos. Trends are constantly evolving, with new subsequent trends replacing earlier ones. Don’t be a copycat. Be a trendsetter. Your logo should be timeless, if you want to be remembered in the long run.

Every colour has a psychological effect. For example; Red signifies aggression, energy and radiance, Green shows natural and ethical aspect. Pink stands for femineity, love and tranquillity. Use it to your benefit. You should choose colour that suits the purpose of your business. Use colour to deliver your message. Fonts can be manipulated to express your tone of purpose. If your business has serious stuff, you can use New Roman Font. Comic Sans will add more playful picture to your logo.
There are many online websites and free software for Logo Designing. Adobe Illustrator, Adobe Photoshop and Corral Draw are personally my favourite. This software deploys attractive fonts and lay outs for perfect designing.

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Domains and Web Hosting – One for all?

Many people use one company for domain registration and hosting. It’s natural really as most companies who sell domains offer hosting. It can make good business sense in many ways too because you only ever need to deal with one company for most web related tasks.

That said, some people argue having all of your eggs in one basket can cause problems. Let’s look into this. If you were to have some problems with your hosting company, it could prove tricky to leave. Why? Because you can’t simple get your name servers pointed elsewhere to your new hosting company, after all, your current firm is in control of your name servers.

What does this mean?

It means that if you were to find issues with your hosting company, they could potentially make it difficult or expensive for you to leave and nobody wants this. By having your domain renewal fees with one company and hosting with another you can get the best of both world, as long as they’re both reputable companies in their own right. There are many UK based hosting companies but you’ll notice that they’re often beaten by big US based brands in Google searches.

apple-iphone-smartphone-deskThis is why it’s imperative that you take your time before choosing a hosting company. It’s a huge decision because it can either cause you to have huge headaches in the future or a pleasant service without any complications.

Choosing the right company will not only save you money, it will save you time. A good hosting company will often give you no problems whatsoever, and should your website encounter any issues, they’ll be quick to fix it.

Make sure you take the time to weigh up your options. Do your research first and check out reviews. This is one of the most important tasks before choosing a hosting or domain management company.

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Reasons to consider WooCommerce

If you have a WordPress website and you’re looking to make it an ecommerce website, then there really is only one plugin you should choose and it’s called WooCommerce. With WooCommerce you’re able to add products to your website as well as an account page, basket/cart page and checkout page. It makes shopping so easy and the great thing with WooCommerce is that it can be used with most WordPress themes.

If you’re completely new to the world of websites and you’re looking to create your first one or have someone do it for you, opting for a WordPress website with WooCommerce is a great starting point. Not only is WordPress one of the most customisable platforms (with a multipurpose theme in place), it’s also one of the easiest off-the-shelf content management systems to use. After a couple of weeks of blogging, adding products and editing pages you will quickly acquire skills to maintain your website going forward, and you’ll also begin to learn how to make each of your pages look good. The great thing with WooCommerce though, is that you’re essentially guided through the product necessities as you go. Let’s say you add a new product, WooCommerce will ask you for the price, whether there are any variants, whether there needs to be different shipping prices or whether this product relates to any others (giving you the chance to upsell). The more time you spend adding products the more you’ll learn and you could even design your own ecommerce shop from scratch with a little WordPress experience.

To take a look at how WooCommerce works; simply watch the video below. It shows you just how simple it is to add a product to your website, so you don’t need to fork out money to an expensive website management company.

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Different emails for different purposes

Having one single email address is fine if you have a basic blog or brochure website, but if you’re running an ecommerce website then you may need to have a few for different purposes. You might want an email for general questions and another for FAQs, possibly one more for sales orders, another for technical help and perhaps a dedicated address for accounts information. Having separate emails for different purposes doesn’t just make your business look more professional from the outside looking in, it keeps your mail organised and it means as your business grows, certain individuals will be responsible for those email addresses. Emails are such a simple add on in many hosting plans but they shouldn’t go unnoticed. Make sure you decide on yours from the offset, you can then keep things nice and organised going forward.

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Getting the most important information above the fold

There are probably many messages you would like to include on your website but you have to remember to make sure the most important information is above the fold. Don’t give the website visitor an excuse to scroll down or click a page to find your most important information, it should be in their face when they land on your website. The fold is described as the portion of the webpage that is visible without scrolling. As screen sizes vary drastically there is no set definition for the number of pixels that define the fold, so you do need to test the website on various devices to make sure your messages are nice and clear. A homepage banner is a great place to put the most important information, perhaps a call to action to your booking or contact page. Think carefully about what you put above the fold.

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Optimising your images

By optimising the images on your website you can drastically improve speed, perhaps making your site more SEO friendly too because we all know Google and Bing love a fast loading website. To optimise your images, simply open them in Photoshop and size them correctly. So, if you have a 300×300 pixel space on your website for an image, size the image to that scale and ‘save it for web’. Reduce the quality of the image for a lower overall file size but don’t choose one that’s too low because you still want nice looking visuals on your website. Once you’ve saved it, simply upload it via your CMS or by FTP. That’s all there is to it, and if you do this each time you add a new image you’ll be making your website faster and more user-friendly. So it really is a job worth doing right.

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Updating your website naturally

It’s natural for websites to change and evolve over time, especially if your products and services change each year. You may find that you’re naturally improving your search engine rankings by doing basic tasks such as updating news items, updating products, removing old products, adding new services and creating new pages. Google likes websites that incorporate fresh, engaging content and its algorithm is designed to reward these websites. Make sure you’re not slacking when it comes to updating your websites with new product information, it may just be more important than you think. Simple updates will certainly go a long way and they can assist an SEO campaign, so if your business is slacking at the moment and there’s a lot of outdated content on your website at the moment, get it updated now. You won’t regret it in the long run.

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Why isn’t your website ranking on Google?

Google is a brilliant search engine that gives us the information we want fast. Everybody loves Google right? Wrong, not small business owners who have paid a lot of money on a new website only to find Google isn’t interested in it. Google’s algorithm isn’t friendly toward new domains and it can take time to build up a level of trust, but when you do you’ll reap the rewards. Google wants you to prove yourself by producing high quality content, doing the right things to drive traffic to your site, such as setting up social media accounts, modifying your title tags, adding lots of valuable content to your website and making it as user friendly as possible. A good UX designer can help you create a site that will tick Google’s boxes but you’ll also need someone with seo expertise to optimise your content when it’s in place. Start making friends with Google today, getting great content on your site and into the eyes of Google.

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  • Web Design

    There are a few different types of website designs, such as a dynamic website design, or a static web design. Both have their merits and demerits, with dynamic websites being the only option for e-commerce, and rigorous content management, while static websites may be an ideal style of website for people just starting out, who know very little about how to manage a website and its content. Read More >>

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