Microsoft Enhances Developer Tools with Windows Azure Cloud App Store

Posted on December 14, 2012 at 11:10 am

The Windows Azure store provides developers with third party app services and knowledge that stretch core Windows Azure capabilities

Microsoft announced on Wednesday at its Build 2012 developer conference that a preview of its Windows Azure store is now available exclusively within the US.

The Windows Azure store provides developers with third party app services and information that stretch core Windows Azure capabilities. Managed from the developer portal, the apps include monitoring and scaling as a service, performance management and monitoring, email delivery and more.

The cloud app store model was implemented by several hosting providers as a method for purchasers to simply deploy cloud services with one-click. Earlier this week, GreenQloud partnered with Standing Cloud to present its users a marketplace of applications includingWordPress and Joomla.

For Microsoft, a Windows Azure marketplace must be easy to fill considering its extensive partner relationships. For now, because it is in preview mode, the app store has limited app services available, including MongoDB, SendGrid, New Relic, ClearDB and AppDynamics. There’s a wider range of information apps within the Windows Azure store, including apps from StrikeIron and MelissaData.

The apps vary in price, and it seems that among the apps are free, no less than of their “lite” versions. As an instance, the applying performance management app AppDynamics Pro is free for 30-days when a user signs up for Lite application monitoring.

According to a report by ZDNet, the Windows Azure Store is focused towards developers and IT professionals that use Windows Azure, while the Windows Azure Marketplace is a web-based market where ISVs and knowledge publishers can sell apps and premium datasets to business customers.

The Windows Azure store fits into Microsoft’s broader vision for its Cloud OS – the “reimagined operating system that permits those smart, modern apps across a company’s data center, a organisation data center, or the Windows Azure public cloud.”

“The Cloud OS must assemble the entire services required by end users, developers and IT to really make the most of the cloud,” Satya Nadella, president, server and tools business, Microsoft said in a blog post in September.

Talk back: Do you offer your cloud customers an app store to increase their cloud capabilities- In case you have already got a cloud app store, do your customers use it- Tell us in a comment.

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