It makes sense to use the material you already have, rather than constantly thinking up new content for different platforms. Your fans or followers on Facebook or Twitter may not have seen all of the information on your website, and you should never presume they have.

Some say sharing content published on your site is lazy, but it’s only on your website because it serves a purpose, and we’ve found that it can actually send more people to your site, and create more awareness around your brand.

The more your customers understand you, the more likely they are to make a purchase, and that goes for your social media followers too, so try sharing some content from your site with persuasive images or graphics, and you may see a big difference in enquiries, leads or conversions!