Web Design

Why isn’t your website ranking on Google?

Posted on June 12, 2016 at 4:18 pm

Google is a brilliant search engine that gives us the information we want fast. Everybody loves Google right? Wrong, not small business owners who have paid a lot of money on a new website only to find Google isn’t interested in it. Google’s algorithm isn’t friendly toward new domains and it can take time to build up a level of trust, but when you do you’ll reap the rewards. Google wants you to prove yourself by producing high quality content, doing the right things to drive traffic to your site, such as setting up social media accounts, modifying your title tags, adding lots of valuable content to your website and making it as user friendly as possible. A good UX designer can help you create a site that will tick Google’s boxes but you’ll also need someone with seo expertise to optimise your content when it’s in place. Start making friends with Google today, getting great content on your site and into the eyes of Google.

Posted in Web Design

Making a cracking contact page

Posted on February 15, 2016 at 8:17 pm

The contact page is one of the most important on your website, especially if that’s where you’re hoping your leads, enquiries and sales are going to come from. That’s why it should be dressed accordingly, and we’re going to give you a few tips to make yours as conversion-orientated as possible.

Keep it simple

A simple contact form is good, and it means your customer doesn’t have to mess about before they can get in touch with you. Don’t ask too much of your visitors, only ask for the information you need, or keep things simple with a request a callback option.

Make contact info accessible

Many website simply have a contact form and nothing else on their contact page, but you should also include all of your relevant info such as address, email and telephone number as different visitors will want to contact in different ways.

Posted in Web Design

Getting to know WordPress

Posted on December 29, 2015 at 9:57 pm

WordPress is something many people have heard of but aren’t too familiar with. If you’ve remained with your web designer for many years, they may not have mentioned much about WordPress to you, or perhaps they’ve told you it’s no good. That’s understandable; after all, it’s put many designers and developers out of work. Let us explain.

Virtually anyone can make websites nowadays, you don’t actually have to be an experienced designer. With WordPress you can install a theme (which is essentially an off the shelf design) you can add your content to  including logos, information and contact forms among other forms. It just takes some playing with to get used to it.

If you want a simple brochure website without paying over the odds, WordPress could be the answer. But shush… don’t tell your designer you know about it!

Posted in Web Design

Getting a website at a cheap price

Posted on October 11, 2015 at 7:08 pm

You don’t always have to pay out a fortune for a good website, especially if you only want a brochure website. It’s ridiculous what some agencies will charge for web design, and we’re going to give you a few tips to get a site that works for you at a cheaper price.

  1. Get a theme – If you’re on WordPress, you can choose a website theme. This is essentially a design with al the elements in place, you just have to add the content. You can then get the site tweaked by programmers if you need to, rather than paying out for a completely new design.
  2. Find a freelancer – There are plenty of good freelancers to be found online, and they’ll often charge considerably less than agencies.
  3. Plan out the content you need and add it yourself. Don’t let a designer get money for doing work that you can do. Uploading content is a big job, but most people can do it if there’s a user-friendly interface.

Posted in Web Design

Using Logically Consistent Information In Websites And Blogs

Posted on May 31, 2015 at 7:19 pm

Keeping your content consistent goes a long way in ensuring your blog is easy to read and worth a return visit. Website and blog consistency involves the nature of the information displayed and its accessibility for the audience.

For a website or blog to be consistent it should follow a few rules.

Does the information follow a logical pattern? A website should generally have a single purpose. Consider what it is you are trying to achieve with your site and stick to it. A website that veers off illogically in different directions is confusing to read and doesn’t retain its audience.

Does the tone of the information remain consistent? This involves the language and tastes within the website or blog. A blog for example, with content that has random spikes regarding the language used will be hard to follow. Examples of this include the apparent random use of crass words or inappropriate use of internet memes.

Posted in Web Design

Using Copyrighted Images In Blogs

Posted on April 28, 2015 at 6:36 pm

As you regularly update a blog it can quickly become a wall of text. There is nothing more un-enticing to look at than a wall of ASCII.

Breaking up this cycle is a great way to make your blog look and feel more interesting, a great way to do this is using images.

Placing images in and around your blog is simple, simply pull the images from the web and place them as you see fit. However there are some things to look out for when doing this. For one certain images are copyrighted which means that you can’t legally use them in a commercial manner without permission from the copyright holder.

If your blog is commercially oriented then using an image owned by someone else may break the copyright. If the copyright owner discovers that this has happened and decides to take legal action, then you may be at risk.

Posted in Web Design

Dynamic vs Static Web Design

Posted on July 11, 2014 at 3:22 pm

Both dynamic and static website design have their merits and demerits; with dynamic offering a more interactive experience for its visitors, and static websites being easy to manage and maintain. But before going in to that, we should look at what people mean by dynamic and static web design:

Dynamic design: This is a type of web design which allows the website manager to modify the content, products, and structure of the website through a content management system (CMS), also known as a web admin. Various types of websites you will be familiar with use a dynamic design, like blogs and e-commerce website. This is because having a system which can be easily modified is necessary for managing products, and for operating a customer relationship management system (CRM). The value of these things are clear; it allows your customers the freedom to decide how to buy your products, whether they want to phone you so they can be talked through their options, or if they just want to browse your website and choose what they feel is right for them.

Static design: Unlike a dynamic design, you can’t really adjust any page on the website very easily; it is all changed through an FTP client (file transfer protocol). This comes with a certain amount of risk; you can quite easily break a website if you don’t know what you’re doing, so leaving it to a professional (or at least somebody with some training) is advised. It does, however, offer its own advantages; you don’t need to do much on-site management, which lots of people tend to try to avoid (hence why this type of website is popular). While this type of website is certainly more limited than a dynamic website, and offers far less freedom for the web manager, it can still be an effective tool for your business. Having a website is essential for a business to succeed in the modern era, but that doesn’t mean that you need to offer products online – you can still succeed with your website by using it solely as a place to direct customers to contact information, so they can choose whether to phone or email you. For some business models, being able to sell products online isn’t a realistic proposition, so this can still give you the opportunity to gain some of the advantages offered by the internet.

Posted in Web Design

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