Why is SSL good for your Google rankings?

Posted on March 29, 2018 at 8:43 am

An SSL certificate is essentially a collection of data files that digitally bind a cryptographic key to an individual or organisation’s details. When installed on a web server, it activates the padlock in the browser and the https protocol is shown, and this means you provide a secure connection from a web server to a browser. Google wants to give its users information for reliable and reputable companies who care about the security requirements online, and that’s why https websites are preferred these days. It’s reflected in the Google search rankings and many people have noticed an improvement when they switched from http to https. If you haven’t done so already, make the switch today. You may be surprised at just how beneficial it is to your Google rankings and your business in general.

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