Web Design Web Development

Professional headshots for your website

Posted on August 23, 2017 at 4:24 pm

If you want your business website to appear more professional, you may want to think about adding some professional headshots. By adding these images to your site, you automatically put faces to a brand, letting the customers know the friendly team they will be dealing with. It is important that you don’t try and do the headshots yourself, hiring a professional will make a big difference. Simply search for a portrait photographer and they will be able to come to your office or workplace, take pictures of the entire team and have them sent over to your marketing/ website manager.

A professional photographer will be able to produce headshots that are all consistent with one another, keeping your website pleasant to see. Depending on the background you desire, a photographer should be able to set up a backdrop within your workplace, alternatively, each staff member could pay a visit to their photo studio.

Posted in Web Design, Web Development

Creating the perfect business logo

Posted on January 18, 2017 at 3:25 pm

Whether it’s for brand or personal business, Logo becomes identity. A Logo is much more a captivating picture for consumers as they cast first glance at your product or service. It’s a mirror of customer requirements for that company. A Business Logo paints the visual impact in customer’s mind. It should capture minute details to create a broad picture and have an everlasting impact on consumers. This is possible only if the logo is unique, creative and offers clarity.

Decide a purpose for which you are creating logo. This will enable you to stick to relevant details, and avoid unnecessary and trivial details about the logo.

Look for the logos of the successful companies. It will give you an idea of other competitors in market, and enable you to be more innovative and creative in design of your logo. Your Business logo should be catchy to your target customers. It should serve as a bridge between your company and customers.

People should be captivated by your logo uniqueness. It should be enticing. Common and obvious choices should be avoided. It should be distinct so that it catches the eye in the swarm of logos. Trends are constantly evolving, with new subsequent trends replacing earlier ones. Don’t be a copycat. Be a trendsetter. Your logo should be timeless, if you want to be remembered in the long run.

Every colour has a psychological effect. For example; Red signifies aggression, energy and radiance, Green shows natural and ethical aspect. Pink stands for femineity, love and tranquillity. Use it to your benefit. You should choose colour that suits the purpose of your business. Use colour to deliver your message. Fonts can be manipulated to express your tone of purpose. If your business has serious stuff, you can use New Roman Font. Comic Sans will add more playful picture to your logo.
There are many online websites and free software for Logo Designing. Adobe Illustrator, Adobe Photoshop and Corral Draw are personally my favourite. This software deploys attractive fonts and lay outs for perfect designing.

Posted in Web Design

Reasons to consider WooCommerce

Posted on November 27, 2016 at 8:34 am

If you have a WordPress website and you’re looking to make it an ecommerce website, then there really is only one plugin you should choose and it’s called WooCommerce. With WooCommerce you’re able to add products to your website as well as an account page, basket/cart page and checkout page. It makes shopping so easy and the great thing with WooCommerce is that it can be used with most WordPress themes.

If you’re completely new to the world of websites and you’re looking to create your first one or have someone do it for you, opting for a WordPress website with WooCommerce is a great starting point. Not only is WordPress one of the most customisable platforms (with a multipurpose theme in place), it’s also one of the easiest off-the-shelf content management systems to use. After a couple of weeks of blogging, adding products and editing pages you will quickly acquire skills to maintain your website going forward, and you’ll also begin to learn how to make each of your pages look good. The great thing with WooCommerce though, is that you’re essentially guided through the product necessities as you go. Let’s say you add a new product, WooCommerce will ask you for the price, whether there are any variants, whether there needs to be different shipping prices or whether this product relates to any others (giving you the chance to upsell). The more time you spend adding products the more you’ll learn and you could even design your own ecommerce shop from scratch with a little WordPress experience.

To take a look at how WooCommerce works; simply watch the video below. It shows you just how simple it is to add a product to your website, so you don’t need to fork out money to an expensive website management company.

Posted in Web Design

Different emails for different purposes

Posted on October 23, 2016 at 12:07 pm

Having one single email address is fine if you have a basic blog or brochure website, but if you’re running an ecommerce website then you may need to have a few for different purposes. You might want an email for general questions and another for FAQs, possibly one more for sales orders, another for technical help and perhaps a dedicated address for accounts information. Having separate emails for different purposes doesn’t just make your business look more professional from the outside looking in, it keeps your mail organised and it means as your business grows, certain individuals will be responsible for those email addresses. Emails are such a simple add on in many hosting plans but they shouldn’t go unnoticed. Make sure you decide on yours from the offset, you can then keep things nice and organised going forward.

Posted in Web Design, Web Development

Getting the most important information above the fold

Posted on September 22, 2016 at 12:14 pm

There are probably many messages you would like to include on your website but you have to remember to make sure the most important information is above the fold. Don’t give the website visitor an excuse to scroll down or click a page to find your most important information, it should be in their face when they land on your website. The fold is described as the portion of the webpage that is visible without scrolling. As screen sizes vary drastically there is no set definition for the number of pixels that define the fold, so you do need to test the website on various devices to make sure your messages are nice and clear. A homepage banner is a great place to put the most important information, perhaps a call to action to your booking or contact page. Think carefully about what you put above the fold.

Posted in Web Design

Optimising your images

Posted on August 28, 2016 at 9:00 pm

By optimising the images on your website you can drastically improve speed, perhaps making your site more SEO friendly too because we all know Google and Bing love a fast loading website. To optimise your images, simply open them in Photoshop and size them correctly. So, if you have a 300×300 pixel space on your website for an image, size the image to that scale and ‘save it for web’. Reduce the quality of the image for a lower overall file size but don’t choose one that’s too low because you still want nice looking visuals on your website. Once you’ve saved it, simply upload it via your CMS or by FTP. That’s all there is to it, and if you do this each time you add a new image you’ll be making your website faster and more user-friendly. So it really is a job worth doing right.

Posted in UK Hosting, Web Design

Updating your website naturally

Posted on July 8, 2016 at 9:02 pm

It’s natural for websites to change and evolve over time, especially if your products and services change each year. You may find that you’re naturally improving your search engine rankings by doing basic tasks such as updating news items, updating products, removing old products, adding new services and creating new pages. Google likes websites that incorporate fresh, engaging content and its algorithm is designed to reward these websites. Make sure you’re not slacking when it comes to updating your websites with new product information, it may just be more important than you think. Simple updates will certainly go a long way and they can assist an SEO campaign, so if your business is slacking at the moment and there’s a lot of outdated content on your website at the moment, get it updated now. You won’t regret it in the long run.

Posted in Web Design, Web Development

Why isn’t your website ranking on Google?

Posted on June 12, 2016 at 4:18 pm

Google is a brilliant search engine that gives us the information we want fast. Everybody loves Google right? Wrong, not small business owners who have paid a lot of money on a new website only to find Google isn’t interested in it. Google’s algorithm isn’t friendly toward new domains and it can take time to build up a level of trust, but when you do you’ll reap the rewards. Google wants you to prove yourself by producing high quality content, doing the right things to drive traffic to your site, such as setting up social media accounts, modifying your title tags, adding lots of valuable content to your website and making it as user friendly as possible. A good UX designer can help you create a site that will tick Google’s boxes but you’ll also need someone with seo expertise to optimise your content when it’s in place. Start making friends with Google today, getting great content on your site and into the eyes of Google.

Posted in Web Design

Making a cracking contact page

Posted on February 15, 2016 at 8:17 pm

The contact page is one of the most important on your website, especially if that’s where you’re hoping your leads, enquiries and sales are going to come from. That’s why it should be dressed accordingly, and we’re going to give you a few tips to make yours as conversion-orientated as possible.

Keep it simple

A simple contact form is good, and it means your customer doesn’t have to mess about before they can get in touch with you. Don’t ask too much of your visitors, only ask for the information you need, or keep things simple with a request a callback option.

Make contact info accessible

Many website simply have a contact form and nothing else on their contact page, but you should also include all of your relevant info such as address, email and telephone number as different visitors will want to contact in different ways.

Posted in Web Design

Getting to know WordPress

Posted on December 29, 2015 at 9:57 pm

WordPress is something many people have heard of but aren’t too familiar with. If you’ve remained with your web designer for many years, they may not have mentioned much about WordPress to you, or perhaps they’ve told you it’s no good. That’s understandable; after all, it’s put many designers and developers out of work. Let us explain.

Virtually anyone can make websites nowadays, you don’t actually have to be an experienced designer. With WordPress you can install a theme (which is essentially an off the shelf design) you can add your content to  including logos, information and contact forms among other forms. It just takes some playing with to get used to it.

If you want a simple brochure website without paying over the odds, WordPress could be the answer. But shush… don’t tell your designer you know about it!

Posted in Web Design

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