Dynamic vs Static Web Design

Posted on July 11, 2014 at 3:22 pm

Both dynamic and static website design have their merits and demerits; with dynamic offering a more interactive experience for its visitors, and static websites being easy to manage and maintain. But before going in to that, we should look at what people mean by dynamic and static web design:

Dynamic design: This is a type of web design which allows the website manager to modify the content, products, and structure of the website through a content management system (CMS), also known as a web admin. Various types of websites you will be familiar with use a dynamic design, like blogs and e-commerce website. This is because having a system which can be easily modified is necessary for managing products, and for operating a customer relationship management system (CRM). The value of these things are clear; it allows your customers the freedom to decide how to buy your products, whether they want to phone you so they can be talked through their options, or if they just want to browse your website and choose what they feel is right for them.

Static design: Unlike a dynamic design, you can’t really adjust any page on the website very easily; it is all changed through an FTP client (file transfer protocol). This comes with a certain amount of risk; you can quite easily break a website if you don’t know what you’re doing, so leaving it to a professional (or at least somebody with some training) is advised. It does, however, offer its own advantages; you don’t need to do much on-site management, which lots of people tend to try to avoid (hence why this type of website is popular). While this type of website is certainly more limited than a dynamic website, and offers far less freedom for the web manager, it can still be an effective tool for your business. Having a website is essential for a business to succeed in the modern era, but that doesn’t mean that you need to offer products online – you can still succeed with your website by using it solely as a place to direct customers to contact information, so they can choose whether to phone or email you. For some business models, being able to sell products online isn’t a realistic proposition, so this can still give you the opportunity to gain some of the advantages offered by the internet.

Posted in Web Design